Brands

The last lecture of the history of advertising was interesting to me. Leaning the history of advertising means as same as learning history of technology because latest advertising is strongly influenced by the technology such as YouTube, Facebook, or Twitter. I realized I even do not watch TV, but I see so many advertisements  through YouTube, and I learned how technology and advertising are strongly connected.

In the field of advertising, brands are significant. Some people may think brands and logos are same, but they are different. I  am sometimes confused the difference between brands and logos if the logo became more popular than brands. According to the lecture, however, logo is just using  to communicate. "A product provides functional benefits plus added values that some consumers value enough to buy." For instance, MacDonalds  is the one of the successful brands, and they spread around the world. What great brands do is that they know themselves, in other words, they know what consumers want by them. Importantly, brands always have to be relevant, or consumers never get any products. Brands can be significant more than advertisements!