Stereotypes

Stereotypes negatively exists in everywhere, but I do not think it is right to use racial stereotypes in the ad. The use of these ad shows that racism still exists. For instance, this ad below shows racism. The six black runners bowing in front of a white man wears suits with "maximize the power of your employees." This headline exactly revealed it meant slavery. In American, there are lots of ads which meant slavery like this, and it should not be published because ads have strong impact to audience.


This Sony's ad is to promote black and white portable PlayStation. The strong looking white woman gripping black woman's jaw. It shows the domination of white woman over black woman.


Personally, the use of  negative stereotyping is totally bad, but why advertisers try to put it into the ads? Because it sells products. These ads can get people's attention although it is wrong. I've realized that there are lots of negative stereotyping in the United States. In my country, Japan, people never see these kind of ads because people do not accept its issue in public. Thus, America is more open to this issue compared to some countries. However, I do not hope to use negative stereotyping in the ads anymore in order not hurt someone in the world.