Bring back the type writer

For this workshop, our target is  retired oldies who enjoy traveling and have grandchildren. For those target group, we decided to focus on showing the simplicity and the nostalgia of the typewriter using our advertising campaign. We choose to use commercial and radio.

The commercial     Old man flashbacks his old memory that he was writing his diary such as what he enjoyed with his dad using a type writer. After that, he again started to write about his life, traveling or playing with grandchildren. The commercial also shows that he does not used to use recent devices, but the type writer provides him to enjoy his life by starting to write a diary.

Radio    There will be sound of typing on type writer, and background music would be children playing. For this radio, basically try to use the nostalgic appeal, and bring the target audience back to the past.