Jeep Campaign

For today's workshop, our group did a campaign for Jeep, and our target audience is older people between 50 to 70 years old. In order to target older people, we chose to use the Jeep Patriot because it has a high reliability and safety which is what older people care when they buy a car. For the commercial, we mentioned the idea of family. The commercial starts with old couple are riding the Jeep Patriot on the freeway along the coast. They are retired and spending a time to travel places. When they see on the back, grand children are sleeping. It shows that the car does not make sounds, and also states that how safety the car is. In order to explain the safety and no sounds, they can drive on the beach. At the end, young couple are driving with their kids. It imagines that couple's grand children are still using the car when they get older. It shows that how the jeep Patriot have strong durability. What we focused on the commercial is to let old people think that their choice is not only for them but also for their generation. Thus, they can enjoy spending time to travel and later give it to their family.