I strongly think interruptive advertising is very annoying, and I even think the product of interruptive ads give me negative feedback. When I was watching TV, the commercials were annoying because they cut off the show, but I didn't know when the show starts again, so I had to watch them unwillingly. However, as I glow up, I think interruptive advertising has reduced from TV show, I can enjoy watching the commercials. When I was a kid, I never thought about the commercials, but I care how the ads directly comes to mind these days. On the other hand, with high demand of internet, the most annoying ads is the commercial on YouTube. When I click to watch video, then the commercial comes up, I always click to skip ads because I don't waste time by watching them. To me as Japanese, it is interesting that people watch Super Bowl to watch commercials. I think there are no interruptive advertising because people, watch the ads, chose to watch the ads! I never take time to watch commercials in ordinary days. I think the way to reduce interruptive advertising is way easy: advertisers make entertaining advertising!This is one of the favorite commercial from Coca Cola's. To me, Coke tells us the summer is coming soon, and this commercial make me feel wanna drink a Coke in the beach. This commercial always remind me of good memories in summer.
http://youtu.be/GARaNQXmXUI
The advantage of interrutive advertising is that people will get an interest in the product if the commercial could entertain them. Even though they watch the commercial while watching the show, they might know the product or brand. People have to wait until the show start again while the commercial's playing, so the TV commercial would be effective to let people know the product or brand by interruptive advertising. How ever, the disadvantage of interruptive advertising would be strong negative feedback. If people watch interruptive advertising, they would get annoyed and dislike the commercial, or even product. As advertisers have a target audience, if it does not fit to someone, they would be interrupted by the ads.
No comments:
Post a Comment