Stereotypes Race

1.Is it ever right to racially stereotype for advertising purpose? No. I do think that racial stereotypes should be cut off from the ads, even though some ads still use them. I believe that the ads have strong effect on consumers; therefore, there are so many ads around us. If the ads target specific the consumers, and send to just them, there is no need to think about racism. However, most of the ads are seen by all people, so that advertises should make sure whether their ads offend audience or not even if they make the ads for purpose.

2.Is racism in advertising a thing of the past? I think that people are getting free to have races as mixed cultures are gradually received from the past. However, the racial stereotypes still exist and there are some of racism in advertising.

3.Do advertisers have ethical responsibilities? I believe that people, including advertisers, who send information or ideas to the public should have ethical responsibilities. They never have a responsibility to discriminate against people. I think that how each person feel from the picture or video is different from based on their culture or race, so that advertises always have to keep mind to consider racism. Even if advertises do not intend to discriminate against people, the ads would be regard as racism if someone get hurt by them.

 http://youtu.be/si-lSLv9b4E
This is a commercial of mobile company in Japan. When I looked for the commercials, which is said to include racism, I found this. However, as a Japanese, I did not think this commercial uses racism, like some American say. The monkey, which is the company's mascot, is saying that their mobiles have good great service, like the President's speech, and the President Obama regarded this commercial as racism. However, to Japanese, we never discriminate against him because the monkey is the company's mascot, and this company uses the monkey for their whole commercials. I think that there is a racism like other countries have, but we are less close to racial stereotypes. Thus, like I said earlier, how people feel from the ads are far different from their race or culture; therefore, advertises have to think about not only their concepts but also other people' view.